8 October 2013
KLM Royal Dutch Airlines has presented its new World Business Class (WBC) cabin interior. KLM aims to accentuate the at-home feeling for Business Class customers and that calls for a new cabin interior. While its world business class gets totally renewed nothing goes to waist at KLM.
KLM has teamed up with Dutch top designer Hella Jongerius to introduce a brand-new atmosphere, furnishings and style in the World Business Class. In addition to the new full-flat seats, the interior features new carpeting, panel decorations, curtains, lighting, blankets, cushions and upholstery. First up for redecoration are KLM’s fleet of 22 Boeing 747-400s. In so doing, KLM will be changing all of WBC in the height of Dutch design, thereby combining its Dutch roots with international allure and sustainability.
Because sustainability is an important focus for KLM in all its new developments. The new design therefore had to be innovative as well as sustainable. To meet this requirement, Hella Jongerius sought new solutions within the existing options available to the airline industry. The carpeting, for instance, was manufactured partly of discarded KLM ladies’ uniforms. “It is truly remarkable that KLM is open to this kind of approach for its interior. Aircraft interiors have to meet an unbelievable range of technical requirements’. Says Hella Jongerius, Dutch topdesigner.
Desso designed in partnership with Hella Jongerius a custom made carpet for KLM newly refurbished World Business Class. The carpet is a special developed Wilton woven carpet made of Norwegian wool. This brand new designed carpet meets the most stringent requirements in terms of fire safety, lifespan and comfort. Furthermore, the carpet fulfills the highest sustainable standards.
KLM recycles all of its discarded carpets in collaboration with carpet manufacturer Desso. This innovative programme of Desso is based on the three pillars of Creativity, Functionality and Cradle to Cradle® design. This project is part of Desso's special 'Take Back™' programme, carpets will be taken back by Desso after their useful life, and will be safely recycled into new carpet products, or used in other recycling initiatives. Customers of Desso will receive an official certificate with the take back of their old carpet, once recycled. The Take Back™ programme guarantees that the used carpet doesn’t end up on a landfill site.
The 'Take Back™' programme helps Desso in its mission to go beyond sustainability by creating products and processes that develop a brand new business model fit for the 21st century where natural resources will be scarce. This is about making the transition from the linear (‘take, make and waste’) economy to the circular economy, known as the Cradle to Cradle® principles which will turn waste into nutrients for new products.