While the excitement of the Soccer World Cup 2014 was escalating rapidly, Brussels Airlines flew the Belgium National Team "Red Devils" to Sao Paolo, Brazil. For this flight the airline painted the entire plane in national team colors. In order to get the same atmosphere in the plane, they furnished the airplane corridor with a premium Desso carpet with a design that had the color of grass and showed white lines representing the center spot and lines of the soccer field.
A perfect example of how creativity by DESSO can add value to the passengers experience.